A Personalized URL is website address for a personal website designed specifically for the individual. It usually includes the name of the person it is intended for and because it is personalized it commands the attention of your prospects and customers.
When used in conjunction with Direct Mail and Email (cross media marketing) PURLS add a personal touch that sets you apart. They also enable you to interact with your customers and prospects and collect valuable data.
Response rates are greatly increased by using personalized URLs. Studies show that people are much more likely to respond when their name is included and will also be more open to your message. Your prospects and customers will tell you what they want and you can use their input to better target their interests.
There are all kinds of tools that can be used on a personal webpage. Audio and Video create a stronger bond with your clientele by enabling you to speak directly to them. Rate calculators and savings calculators would be useful in financial services. Applications are limited only by your imagination.
Consider all of your options and think about the advantages to be gained by your business with the use of a PURL campaign.Personalized URLs are a marketing tool your business cannot afford to do without.
“When pURLs are implemented well, you can create a continuous personalized marketing message that extends from mail piece to Web site... pURLs enable the personalization of direct mail, while providing the benefits of Web design... Customer tracking is another pURL plus... Once you start exploring the possibilities with pURLs, which can be personalized to any degree that your budget can bear, you’ll come to see them as an invaluable tool.”
Target Marketing Magazine
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